Smart Production
Sponsored by
Explore how APA members are meeting the complex marketing needs of brands.
This zone focuses on the technologies, capabilities and processes that APA Members are using to create efficiencies and increase effectiveness.
Exhibitors in the Smart Production Zone
Smart Strategy, Smart Production, Smart Results: Osprey’s Video Strategy Evolution
Osprey EV Charging Network
BearJam
BearJam helped Osprey Charging Network scale video content across audiences and channels using their JamPlan and smart production model. By aligning strategy, creative, and production under one roof, they delivered over 100 videos, including an award-winning flagship brand film that reached 3.1M people and lifted web traffic by 24.8%.
Curious x McCarthy Stone: Innovating Efficiency. Elevating Insights.
McCarthy Stone
Curious Productions
We redefined McCarthy Stone’s production strategy and process, and delivered a customised, self-serve marcomms platform. By centralising workflows, we streamlined content creation, approvals, and reporting to boost efficiency and brand consistency. With over 15,000 briefs processed, the platform has reduced revision rounds by 64% and cut the average turnaround time to under 1 hour.
Gravity Max
Gravity
SALT TV
Treating Production Like Strategy
What if production was your smartest strategy?
With bold creative thinking, modular storytelling, real audience insight, and in-house agility, one shoot powered a multi-city launch—delivering £915K in sales on a £70K budget and beating targets by 130%
Meet Frank, Christmas Campaign, Summer Campaign
Pringles
HunkyDory
3 CAMPAIGNS, 14 FILMS, 25 DELIVERABLES, 2 DIRECTORS, 1 SMART PRODUCTION
Gorillaz x Pedigree - Smart Productions
Nexus Studios
Real-time and AI can help brands to create high-quality content faster, more efficiently, and across multiple platforms - all while maintaining creative excellence. Nexus Studios’ collaborations with Gorillaz and Pedigree show just how this can be done. From social campaigns and music videos to OOH and immersive AR, we delivered hyper-relevant, hyper-local content at unprecedented speed and scale.
Entain DRTV, Print & Social Campaigns
Entain
Irresistible Studios
Smart Production Partnerships with Irresistible Studios Irresistible Studios explore the mutual benefits of amplifying smart production over multiple campaigns through their collaboration with Entain. Delving into the advantages, best working practices and some of the potential obstacles in forming a Smart Production Partnership.
