Future Focus
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Discover how innovation & technology are shaping new possibilities in production and enhancing creative and business impact.
Exhibitors in the Future Focus Zone
Snickers Own Goal
Mars
HELO
Mars set out to create a digital platform like never before, that empowered sports fans to interact with an AI-powered José Mourinho resulting in a next generation personalised customer experience. Snickers wanted to leverage AI in a way that felt humorous, genuine and deeply personal, whilst aligning with its well-established “own goals” theme.
To achieve this, we developed a platform that seamlessly blended cutting-edge AI with José’s signature style of dry wit and sharp analogies. Fans could input details of their friends’ blunders and, in return, receive a 100% unique, José-styled video, as if he’d recorded it just for them.
StoryX
Toast TV Ltd
Toast’s cutting-edge AI research tool StoryX is designed to uncover compelling, accessible stories and spark ideas. StoryX aligns brand, talent and themes, unearthing stories that would otherwise remain undiscovered. In a world moving towards AI-generated output, Toast is using AI technology to enhance the power of real stories and real people casting.
Sub Focus - Vibration
Virgin EMI / SubFocus
Common People Films
In collaboration with filmmaker/Future Creative Benn Veasey, Las Bandas Be Brave and electronic music artist Sub Focus, we created ‘Vibration’. A groundbreaking music video that redefines the boundaries of visual storytelling. The project leveraged artificial intelligence, to generate an expansive collage of AI-driven imagery, celebrating dance as a universal form of expression.
‘Long Live the Prince’
Kiyan Prince Foundation
Framestore
Kiyan Prince, a football prodigy, tragically died after being stabbed at the age of 15 in May 2006 whilst trying to prevent another child from being bullied. Fifteen years later Framestore utilised their expertise in cutting-edge technology and AI to support a ground-breaking effort to bring Kiyan Prince back to life virtually, and to ultimately help raise awareness of knife-crime.
