Environmental Social Governance (ESG)
Sponsored by
Social pressure and legislation to be more sustainable and socially conscious, means brands are now looking to their supply chain for ESG support and performance data.
Discover how APA members are delivering on brand’s ESG goals through their diverse talent, innovative processes and new technologies.
Exhibitors in the Environmental Social Governance Zone
Champion - What Moves You
Champion
Lowkey Films
For the champion ""what moves you"" campaign, Lowkey films introduced champion to their regular collaborator signkid, a deaf rapper who champions music accessibility. What followed was a 60s film that inspired a new BSL champion clothing line, a mural of signkid in New York city and a launch party and promo campaign by high snobiety. Lowkey did this all while tracking and offsetting their carbon footprint, and making sure over half the crew were either d/deaf or could communicate using BSL.
Free School Meals
EY Foundation
The Sweetshop
The EY Foundation campaign embodied its mission to create equitable workplace opportunities by involving young people on Free School Meals, including alumni, in both cast and crew. With 57% of the crew from underrepresented backgrounds, the production reflected lived experiences, fostered inclusion, and provided real role models - amplifying authenticity and impact through action, not just words.
Leading sustainable and inclusive production for Channel 4's Black in Business
Channel 4 x Lloyds
Quiet Storm
Quiet Storm partnered with Channel 4 to produce five TV ads for Black-owned brands as part of the ‘Black in Business’ initiative, championing underrepresented entrepreneurs with national visibility. They delivered high-impact, ESG-aligned content using diverse crews, low-carbon production, and supported real talent development, leading to significant commercial uplift for brands like Treasure Tress and Dalgety Teas.
RE/SIGN
Signature
The Sweetshop
Re/Sign celebrated British Sign Language by empowering the Deaf community to tell their own story. Directed, choreographed, and performed by Deaf talent, with 94% of the crew from underrepresented backgrounds, the campaign flipped the script on inauthentic content. Built with care, craft, and community, The Sweetshop ensured authenticity from inception to release.
Green Screen Virtual Production - Cut Costs, Reduce Emissions and Unlock Unlimited Creative Possibilities
Panasonic
BAD STAR Studios
BAD STAR Studios is a creative studio rethinking how content gets made. We mix thoughtful planning with virtual production to reduce waste, cut emissions, and stay aligned with the UN’s SDGs. Our process delivers standout creative with a lighter footprint — including CO₂e reports — helping brands make smarter, more sustainable content with a team that genuinely cares.
