Customer Experience
Sponsored by
Brands are looking to surprise & delight along the entire customer journey - from awareness through to consideration, purchase intent, product performance and beyond. With the impact of e-commerce, this means more content across more channels than ever before.
In this Zone, discover production possibilities across mobile, digital, short & long form video, brand experiences and more.
Exhibitors in the Customer Experience Zone
The Booker Prizes
Merman
Since 2022, Merman has partnered with The Booker Prizes to create living portraits of recognisable actors performing extracts from the shortlisted books. With the most recent iteration racking up 32 million views online, the arresting content has broadened Booker’s reach, whilst inspiring a wider audience to read the best in fiction.
IAMS Presents: Waylon
IAMS
Biscuit Filmworks x Revolver
We worked with IAMS and Adam&EveDDB to create a giant overweight dog parade balloon, stuck between two buildings enroute to the Chicago thanksgiving parade. The aim was to raise awareness of dog obesity in the US and promote healthier choices for pet owners.
Kentucky Black Trail Blazers
Kentucky Tourism
Ntropic / Not Just Any / Tactic
Our project for the Kentucky Black trailblazers experience is a transformative first-of-its-kind immersive experience that celebrates influential black figures who have shaped the history of the state. We created an AR experience that required building a customised AR application and recorded detailed actor performances via innovative “volume capture” technology and integrated them into the app to bring these figures to life.
Together with, director Sean Frank we digitised the reenactments in three dimensions, allowing the historical figures to speak to app users. 19 experiences are featured across multiple locations in the Kentucky State, each triggering from QR code-enabled signage.
For Mexico, For All Time
Ultimate Fighting Championship
Nexus Studios
Nexus Studios partnered with UFC to fuse sport and cinematic storytelling in the groundbreaking Sphere Las Vegas. A series of six films premiered during UFC 306, celebrating Mexico’s culture, history, and future. Shown on the Sphere’s massive 16k screens, the work combined visuals, audio, haptics and physical storytelling elements to create an unforgettable 4D experience.
Range Rover "Spillway" campaign
Jaguar Land Rover
Original Branded Entertainment
Find out how the most audacious and dangerous product demonstration ever attempted went on to generate over 2 million hours of YouTube engagement and much, much more. What started as the longest ad on British TV ended up hitting the maximum number of touchpoints on the customer journey. Discover what branded entertainment is all about.
