Agile Partnerships
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Find out more about how APA members are building new partnerships and unlocking mutually beneficial ways of working across the industry.
Exhibitors in the Agile Partnerships Zone
COP Campaigns
WWF
NOMINT
WWF and NOMINT’s agile partnership has created space for some of the boldest climate productions ever made. Crafted with real melting ice, smoke, and fire, these visually iconic films have captured global attention and reached millions worldwide.
Wear Wool, Not Waste
Woolmark
Park Village
Park Village led the production of Woolmark’s Wear Wool, Not Fossil Fuel and Wear Wool, Not Waste campaigns, highlighting the environmental impact of synthetic clothing. By collaborating with strategic and creative partners, we delivered high-impact films, 3D DOOH, and global media placements, proving that boutique agility can rival global agencies in reach and effectiveness.
Agile Partnerships in Action: DIOR's High-Fashion Takeover of Scotland
DIOR
Brachfeld, North SIx, Bureau Betak
A masterclass in agile production, LS Productions acted as the lynchpin between multiple production companies, creative partners, and international teams to execute 21 complex, large-scale fashion shoots for DIOR across 3 days.
Collaborating for impact: Authentic storytelling through agile partnerships
finisterre
Locate Productions
finisterre and Locate Productions forged a collaborative, purpose-driven partnership to create multi-content, low-impact campaigns. By embedding finisterre’s creative team early, harnessing local talent and adopting an agile responsible production model, they redefined conscious storytelling, delivering impactful work that stayed true to the brand’s values.
Music Tribe
Music Tribe
Gusto Film
Gusto Film’s creative muscle meets Music Tribe’s high-velocity product pipeline in a smart, scalable partnership. Together, we’ve built a transparent, flexible model that delivers premium content fast, streamlines workflows, and elevates brand storytelling - proving that great creative and production efficiency can go hand-in-hand.
Headspace XR
Headspace, Meta
Nexus Studios
Headspace XR is a first-of-its-kind XR product where users can move, play, meditate and explore an open world with their friends, all while learning lifelong mindfulness skills they can benefit from in the real world. Created through a long-term partnership between Nexus Studios, Headspace and Meta, this groundbreaking product blends wellness and play to promote meaningful wellness habits.
Radical collaboration: Redefining partnerships for people and planet
Agency for Nature
Locate Productions
Season 2 of Agency for Nature, created by Purpose Disruptors, united five agencies in a pioneering, low-impact production. As the key production partner, Locate Productions helped transform ways of working, proving that a shared budget and co-created approach can drive impactful storytelling - bringing youth culture into nature while maximising creativity and minimising carbon.
Relaunching The Bike That Goes Nowhere Into New Places
Peloton
Stink
From concept to delivery in 8 weeks - including a global brand campaign, live anthem film and 3 part follow up.
new—land's Agile Partnership with LEGO
LEGO Botanicals
new—land
Exploring how an ‘Agile Partnership’ between new—land and Lego Botanicals resulted in a campaign that exceeded the clients’ expectations, doubled sales targets, became one of the top five products bought for Valentine’s Day 2025 and, of course, was a pure joy to make!
Combining our expertise, knowledge and creativity with skills and support from our long list of trusted collaborators, we produced Lego Botanical’s latest campaign for this year’s top two floral occasions - Valentine’s Day and Mother’s Day.
Van Wife
Women's Aid x LadBible
Merman
To honour the 50th anniversary of Women’s Aid, Merman partnered with LadBible & APX to create a powerful integrated campaign that garnered over 16 million impressions online and encouraged audiences to spot the flags of controlling and abusive behaviour.
