NewDigitalAge promotes Production Unplugged in their recent New Business Bulletin. Here's what they had to say:

'The Advertising Producers Association (APA), a trade body for creative production companies creating commercial content, has announced the launch of a new industry initiative, ‘Production Unplugged,’ presented in partnership with ISBA, IHALC, and Inside Out. The initiative is designed to foster direct partnerships between multi-disciplinary creative studios and the UK’s leading brands. Kicking off with an event on 1 May 2025 in London, Production Unplugged will serve as an ongoing initiative, creating a year-round community focused on knowledge exchange and creative discovery. Post-event, Production Unplugged will be launching a digital directory, making production partners and their capabilities easily searchable to brands. Waitrose, Diageo, Estée Lauder, Channel 4, Vodafone, Sainsbury’s Zest, Merlin Entertainments, Reckitt Benckiser, Pernod Ricard, The Mix, Sky Creative, and what3words have pledged their support as event curators.'

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