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Final Curators Announced

13/03/25

Final Curators Announced

The APA has revealed the rest of the curators who will be selecting case studies to be presented at the event zones in May.

Stay tuned for more announcements as we count down to the event on May 1st, 2025!

Sabrina Godden-Tuma
Vodafone
Global Creative Director

Zone: Smart Production

Sabrina is a creative leader with two decades of experience on both client and agency side

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Annalisa Tedeschi
Diageo
Global Marketing Sustainability Director

Zone: ESG

A seasoned Marketing Director with extensive experience in strategic marketing, brand management, and digital transformation.

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Jamie Watson
Estee Lauder
Head of ELC Studios

Zone: Smart Production

Jamie is Head of ELC Studios, the in-house creative agency for the Estee Lauder companies.

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Joanne Hall / Emily Morris / Melissa Cain
Sainsburys Zest
Creative Operations Director / Studio Director / Creative Director

Zone: Agile Partnerships

Joanne Hall is the Creative Operations Director at Sainsbury's Zest, where she combines her passion for production with a strong commitment to leadership and growth. 
Emily Morris is the Studio Director at Zest, Sainsbury’s in-house agency, bringing over a decade of experience in creative and operational leadership.
Melissa Cain is a strategic thinker and creative problem solver, Melissa has spent her career working through the line to create big ideas that are both effective and engaging with a high level of craft. 

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Alex Haley
Sky
Group Creative Director

Zone: Future Focus

Alex is a Creative Director with 20 years experience working in both agency and internal studios.

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