Announcing Our Supporters
The advertising production industry is undergoing a transformation, with a growing demand for stronger, more direct connections between brands and production companies. In response to this shift, the APA has launched Production Unplugged, a new initiative designed to foster collaboration and bridge the gap between brands and production partners.
To kick off this initiative, Production Unplugged will debut with a major event on May 1, 2025, in London. The event will bring together 400 industry leaders, marketers, and production experts for a full day of networking, knowledge-sharing, and creative collaboration, across six zones. These Zones are being sponsored by some amazing companies who are committed to the Production Unplugged initiative.
Catering Sponsor: Showbites
Showbites Sustainable Catering is dedicated to providing delicious, high-quality food while minimizing their environmental impact.
They prioritize locally sourced ingredients, reduce food waste through careful onsite systems, and utilize eco-friendly packaging. Their goal is to offer an exceptional culinary experience for your crews that aligns with your values and contributes to a healthier planet.
Here is what Michelle Vickers, Director of Showbites, said about their involvement:
'We are delighted to be a part of Production Unplugged Initiative because we believe this will enable Brand and Production Houses to become more aligned and therefore create a seamless collaboration within the industry. In time we believe this will drive new business connections nationwide & worldwide to create a different perspective on how the industry reformulates procedures as a whole'
Media Supporter: BikiniLists
Bikini Lists has been helping TV Production Companies, Advertising Agencies and Brands connect with each other for over 20 years.
Our platform gives members instant access to global Heads of TV, Producers, Creative Directors, Art Directors, CMOs and client-side marketing teams actively involved in content production in the UK, Europe, USA, Middle East & Asia.
We work with APA members - helping them foster direct partnerships with agencies and direct brands and we are proud to be supporters of Production Unplugged.
Here is what Ross had to say about Prodcution Unplugged:
"We are thrilled to be official supporters of the new Production Unplugged initiative designed by @APAlondon to foster direct partnerships between brands and production partners."
A huge thank you to all of our Supporters!
