About
Production Unplugged is a new initiative from the APA, designed to drive direct partnership & collaboration between brands and the UK creative production industry.
"I love finding out about new production companies and the way they operate."
What Clients Want From Advertising Production Today… And How They Can Get It
Why have we created Production Unplugged?
The APA’s 2024 report ‘What Clients want from advertising production today’ revealed brands want to hear more about production companies and their capabilities.
They would like to understand the creative potential of evolving media technologies and how production companies can be central to solving their complex marketing needs. With more and more brands moving to an in-house model, direct relationships with specialist producers can be hugely beneficial.
Download a free copy of the APA report here: https://www.a-p-a.net/2024/10/news/apa-in-house-report/
Who is Production Unplugged for?
Brandmarketing teams, in-house agencies and procurement professionals. APA Members in production, post-production and other creative production specialists.
Showcasing talent at our Production Unplugged event.
That’s a wrap on Production Unplugged 2025!
120 production companies produced 65 entries across 22 categories; 30 of which were exhibited at the event on the 1st May.
420 attendees, including representatives from over 50 leading brands, all gathered to build new partnerships and discover how production companies are continuously meeting the needs of modern marketers through; agile partnerships, smart & efficient practices, future-focused innovation, CX-driven content and ESG-focused metrics.
THE PRODUCTION UNPLUGGED DIRECTORY IS NOW LIVE - a FREE resource for those wishing to learn more about how production companies are meeting the needs of modern marketers and which one to choose as their future partner.
HEAD OVER TO THE DIRECTORY PAGE TO FIND OUT MORE.
How innovation & technology are shaping new possibilities in production, to enhance creative and business impact.
How new technologies, capabilities and processes can increase efficiencies & effectiveness.
Exploring production possibilities along the entire customer journey from mobile, short & longform video, brand experience and more.
Fireside chats and panels from brand side marketers, procurement and industry leaders.
How APA members are delivering on brand’s ESG goals through diverse talent, innovative processes and new technologies.
How a new wave of partnerships is unlocking mutually beneficial ways of working across the industry.
Our live event is just the start.
We will keep the conversation rolling throughout the year, with regular discussion forums, topical webinars and monthly news beats.
The Production Unplugged Directory
Our online directory is a guide to all exhibitors across the 6 zones and is designed to help brands identify and contact new APA members. The directory will be updated regularly to include new contacts across the industry.
