Production Unplugged: A New Era for Brand and Production Collaboration

15.03.25

The advertising production industry is undergoing a transformation, with a growing demand for stronger, more direct connections between brands and production companies. In response to this shift, the APA has launched Production Unplugged, a new initiative designed to foster collaboration and bridge the gap between brands and production partners.

The Need for Change

According to the APA’s 2024 industry report, What Clients Want from A dvertising Production Today, brands are increasingly seeking closer relationships with production companies to streamline collaboration, improve efficiency, and enhance creative out put. Production Unplugged was developed to address these needs, providing a platform where brands and production experts can connect, share insights, and build long - term partnerships.

What to Expect at The Production Unplugged Live Event

To kick off this initiative, Production Unplugged will debut with a major event on May 1, 2025, in London. The event will bring together 400 industry leaders, marketers, and production experts for a full day of networking, knowledge - sharing, and creative collaboration, across six zones:

   ● Future Focus

   ● Smart Production

   ● Customer Experience

   ● ESG

   ● Agile Partnerships

   ● Brand Networking

Unlike many industry events, Production Unplugged is not an awards show—it is a space dedicated entirely to building relationships, sharing knowledge, and driving real change in the advertising industry.

This is the start of something big— a shift in how brands and production companies work together, ensuring better partnerships, smoother workflows, and more groundbreaking creative output. Find out more

Limited Early Bird tickets are ON SALE NOW