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Range Rover "Spillway" campaign - Find out how the most audacious and dangerous product demonstration ever attempted went on to generate over 2 million hours of YouTube engagement and much, much more. What started as the longest ad on British TV ended up hitting the maximum number of touchpoints on the customer journey. Discover what branded entertainment is all about.
Original Branded Entertainment

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Title: Range Rover "Spillway" campaign
Summary: Find out how the most audacious and dangerous product demonstration ever attempted went on to generate over 2 million hours of YouTube engagement and much, much more. What started as the longest ad on British TV ended up hitting the maximum number of touchpoints on the customer journey. Discover what branded entertainment is all about.
Production Company: Original Branded Entertainment
Client/Advertiser: Jaguar Land Rover
Director: Lino Russell
Production Producer: Jeremy McWilliams & Tom Whitehead
DOP: Stefan von Borbely
Agency: Accenture Song
Agency Producer: Corin Kiddy
Creative Director: Lee Alrdridge and Sean Doyle
Edit House: The Big Picture Company
Editor: Colin Sumsion
Music Company: Syncsmith
Sound Engineer: James Saunders
Post House: The Post Arm
VFX: The Big Picture Company
Website: https://obe.studio
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