AGILE PARTNERSHIPS

TOYS (2025)

AGILE PARTNERSHIPS (TOYS)

new—land's Agile Partnership with LEGO - new—land - Exploring how an ‘Agile Partnership’ between new—land and Lego Botanicals resulted in a campaign that exceeded the clients’ expectations, doubled sales targets, became one of the top five products bought for Valentine’s Day 2025 and, of course, was a pure joy to make! Combining our expertise, knowledge and creativity with skills and support from our long list of trusted collaborators, we produced Lego Botanical’s latest campaign for this year’s top two floral occasions - Valentine’s Day and Mother’s Day. PNG
new—land's Agile Partnership with LEGO - new—land - Exploring how an ‘Agile Partnership’ between new—land and Lego Botanicals resulted in a campaign that exceeded the clients’ expectations, doubled sales targets, became one of the top five products bought for Valentine’s Day 2025 and, of course, was a pure joy to make! Combining our expertise, knowledge and creativity with skills and support from our long list of trusted collaborators, we produced Lego Botanical’s latest campaign for this year’s top two floral occasions - Valentine’s Day and Mother’s Day. PNG
new—land's Agile Partnership with LEGO - new—land - Exploring how an ‘Agile Partnership’ between new—land and Lego Botanicals resulted in a campaign that exceeded the clients’ expectations, doubled sales targets, became one of the top five products bought for Valentine’s Day 2025 and, of course, was a pure joy to make! Combining our expertise, knowledge and creativity with skills and support from our long list of trusted collaborators, we produced Lego Botanical’s latest campaign for this year’s top two floral occasions - Valentine’s Day and Mother’s Day. PNG
new—land's Agile Partnership with LEGO - new—land - Exploring how an ‘Agile Partnership’ between new—land and Lego Botanicals resulted in a campaign that exceeded the clients’ expectations, doubled sales targets, became one of the top five products bought for Valentine’s Day 2025 and, of course, was a pure joy to make! Combining our expertise, knowledge and creativity with skills and support from our long list of trusted collaborators, we produced Lego Botanical’s latest campaign for this year’s top two floral occasions - Valentine’s Day and Mother’s Day. PDF

new—land's Agile Partnership with LEGO - Exploring how an ‘Agile Partnership’ between new—land and Lego Botanicals resulted in a campaign that exceeded the clients’ expectations, doubled sales targets, became one of the top five products bought for Valentine’s Day 2025 and, of course, was a pure joy to make! Combining our expertise, knowledge and creativity with skills and support from our long list of trusted collaborators, we produced Lego Botanical’s latest campaign for this year’s top two floral occasions - Valentine’s Day and Mother’s Day.
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new—land's Agile Partnership with LEGO - Exploring how an ‘Agile Partnership’ between new—land and Lego Botanicals resulted in a campaign that exceeded the clients’ expectations, doubled sales targets, became one of the top five products bought for Valentine’s Day 2025 and, of course, was a pure joy to make! Combining our expertise, knowledge and creativity with skills and support from our long list of trusted collaborators, we produced Lego Botanical’s latest campaign for this year’s top two floral occasions - Valentine’s Day and Mother’s Day. - new—land

Exhibitor

Title: new—land's Agile Partnership with LEGO
Summary: Exploring how an ‘Agile Partnership’ between new—land and Lego Botanicals resulted in a campaign that exceeded the clients’ expectations, doubled sales targets, became one of the top five products bought for Valentine’s Day 2025 and, of course, was a pure joy to make! Combining our expertise, knowledge and creativity with skills and support from our long list of trusted collaborators, we produced Lego Botanical’s latest campaign for this year’s top two floral occasions - Valentine’s Day and Mother’s Day.
Production Company: new—land
Client/Advertiser: LEGO Botanicals
Director: Leonn Ward
Production Producer: new—land
DOP: Brandon Hoegg
Agency: LEGO
Agency Producer: Uffe Bryld
Creative Director: Hazel Tracey
Art Director: Hannah Craig
Edit House: Cabin Edit
Editor: Lainy Black
Music Company: Rascal
Sound Company: Rascal
Sound Engineer: Izaak Buffin
Post House: Rascal
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