SMART PRODUCTION

MindsEye x Paddy Power - Smart Production: Putting Paddy Power front and centre. Getting cut-through in a busy marketplace and to reflect Paddy Power’s irreverent and provocative tone of voice. All whilst hitting the cultural zeitgeist.
MindsEye

Shortlist

Title:	MindsEye x Paddy Power
Summary:	Smart Production: Putting Paddy Power front and centre. Getting cut-through in a busy marketplace and to reflect Paddy Power’s irreverent and provocative tone of voice. All whilst hitting the cultural zeitgeist.
Production Company:	MindsEye
Client/Advertiser:	Paddy Power
Director:	Andrew Gaynord, Benjamin Green
Production Producer:	Hera King, Archie Johnson Stewart,
DOP:	Multiple DOPs
Agency:	BBH
Agency Producer:	Multiple
Creative Director:	Luke Till, Lawrence Bushell
Art Director:	Multiple
Copywriter:	Multiple
Edit House:	Multiple
Editor:	Multiple
Website:	https://mindseye.london