ESG

Champion - What Moves You - For the champion "what moves you" campaign, Lowkey films introduced champion to their regular collaborator signkid, a deaf rapper who champions music accessibility. What followed was a 60s film that inspired a new BSL champion clothing line, a mural of signkid in New York city and a launch party and promo campaign by high snobiety. Lowkey did this all while tracking and offsetting their carbon footprint, and making sure over half the crew were either d/deaf or could communicate using BSL.
Lowkey Films

Exhibitor

Title:	Champion - What Moves You
Summary:	For the champion "what moves you" campaign, Lowkey films introduced champion to their regular collaborator signkid, a deaf rapper who champions music accessibility. What followed was a 60s film that inspired a new BSL champion clothing line, a mural of signkid in New York city and a launch party and promo campaign by high snobiety. Lowkey did this all while tracking and offsetting their carbon footprint, and making sure over half the crew were either d/deaf or could communicate using BSL.
Production Company:	Lowkey Films
Client/Advertiser:	Champion
Director:	Charlie Dennis
Production Producer:	Jamie Gamache
DOP:	Jack Maddison
Agency:	EnergyBBDO
Agency Producer:	Kristin Grandberry
Sound Company:	Lowkey Films
Post House:	Company 3
Website:	https://lowkeyfilms.co.uk