ESG
(CHARITY / GOVERNANCE)
Free School Meals - The EY Foundation campaign embodied its mission to create equitable workplace opportunities by involving young people on Free School Meals, including alumni, in both cast and crew. With 57% of the crew from underrepresented backgrounds, the production reflected lived experiences, fostered inclusion, and provided real role models - amplifying authenticity and impact through action, not just words.
The Sweetshop
Exhibitor
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Title:
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Free School Meals |
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Summary:
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The EY Foundation campaign embodied its mission to create equitable workplace opportunities by involving young people on Free School Meals, including alumni, in both cast and crew. With 57% of the crew from underrepresented backgrounds, the production reflected lived experiences, fostered inclusion, and provided real role models - amplifying authenticity and impact through action, not just words. |
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Production Company:
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The Sweetshop |
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Client/Advertiser:
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EY Foundation |
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Director:
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Nicolas Jack Davies |
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Production Producer:
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Simon Marriott |
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DOP:
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Ben Magahy |
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Agency:
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Ogilvy |
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Agency Producer:
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Zay Al-Saygh |
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Creative Director:
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Clare Russell |
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Art Director:
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Jordan Brown |
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Copywriter:
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Paul Barton |
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Edit House:
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tenthree |
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Editor:
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Owen O'Sullivan |
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Music Company:
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Gramercy Park Studios |
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Sound Company:
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Gramercy Park Studios |
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Sound Engineer:
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David Gritzman |
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Post House:
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Gramercy Park Studios |
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Website:
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https://thesweetshop.tv |