ESG
(MEDIA & ENTERTAINMENT)
Leading sustainable and inclusive production for Channel 4's Black in Business - Quiet Storm partnered with Channel 4 to produce five TV ads for Black-owned brands as part of the ‘Black in Business’ initiative, championing underrepresented entrepreneurs with national visibility. They delivered high-impact, ESG-aligned content using diverse crews, low-carbon production, and supported real talent development, leading to significant commercial uplift for brands like Treasure Tress and Dalgety Teas.
Quiet Storm
Exhibitor
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Title:
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Leading sustainable and inclusive production for Channel 4's Black in Business |
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Summary:
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Quiet Storm partnered with Channel 4 to produce five TV ads for Black-owned brands as part of the ‘Black in Business’ initiative, championing underrepresented entrepreneurs with national visibility. They delivered high-impact, ESG-aligned content using diverse crews, low-carbon production, and supported real talent development, leading to significant commercial uplift for brands like Treasure Tress and Dalgety Teas. |
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Production Company:
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Quiet Storm |
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Client/Advertiser:
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Channel 4 x Lloyds |
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Director:
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Adu Lalouschek |
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Production Producer:
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Lana Henry |
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DOP:
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Courtney Bennett |
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Agency:
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Channel 4 in-house |
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Agency Producer:
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Emily Hodgeson |
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Creative Director:
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Casey Bird & Tahiera Overmeyer |
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Edit House:
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Quiet Storm |
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Editor:
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Dave Silver |
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Music Company:
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Audio Network and Music Vine |
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Sound Company:
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Virtual Sound |
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Post House:
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Quiet Storm |
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VFX:
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David Owen |
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Website:
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https://quietstorm.co.uk |