CUSTOMER EXPERIENCE
(TRAVEL & TOURISM)
Kentucky Black Trail Blazers - Our project for the Kentucky Black trailblazers experience is a transformative first-of-its-kind immersive experience that celebrates influential black figures who have shaped the history of the state. We created an AR experience that required building a customised AR application and recorded detailed actor performances via innovative “volume capture” technology and integrated them into the app to bring these figures to life.
Together with, director Sean Frank we digitised the reenactments in three dimensions, allowing the historical figures to speak to app users. 19 experiences are featured across multiple locations in the Kentucky State, each triggering from QR code-enabled signage.
Ntropic / Not Just Any / Tactic
Exhibitor
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Title:
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Kentucky Black Trail Blazers |
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Summary:
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Our project for the Kentucky Black trailblazers experience is a transformative first-of-its-kind immersive experience that celebrates influential black figures who have shaped the history of the state. We created an AR experience that required building a customised AR application and recorded detailed actor performances via innovative “volume capture” technology and integrated them into the app to bring these figures to life.
Together with, director Sean Frank we digitised the reenactments in three dimensions, allowing the historical figures to speak to app users. 19 experiences are featured across multiple locations in the Kentucky State, each triggering from QR code-enabled signage. |
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Production Company:
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Ntropic / Not Just Any / Tactic |
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Client/Advertiser:
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Kentucky Tourism |
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Director:
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Sean Frank |
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Production Producer:
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Peter Oberdorfer |
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Agency:
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Tactic |
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Website:
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https://www.notjustany.com |