Snickers Own Goal

FUTURE FOCUS (FMCG)

Snickers Own Goal - HELO - Mars set out to create a digital platform like never before, that empowered sports fans to interact with an AI-powered José Mourinho resulting in a next generation personalised customer experience. Snickers wanted to leverage AI in a way that felt humorous, genuine and deeply personal, whilst aligning with its well-established “own goals” theme.
To achieve this, we developed a platform that seamlessly blended cutting-edge AI with José’s signature style of dry wit and sharp analogies. Fans could input details of their friends’ blunders and, in return, receive a 100% unique, José-styled video, as if he’d recorded it just for them.

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Snickers Own Goal - HELO - Mars set out to create a digital platform like never before, that empowered sports fans to interact with an AI-powered José Mourinho resulting in a next generation personalised customer experience. Snickers wanted to leverage AI in a way that felt humorous, genuine and deeply personal, whilst aligning with its well-established “own goals” theme.
To achieve this, we developed a platform that seamlessly blended cutting-edge AI with José’s signature style of dry wit and sharp analogies. Fans could input details of their friends’ blunders and, in return, receive a 100% unique, José-styled video, as if he’d recorded it just for them.

MP4 1m:37s

Snickers Own Goal - HELO - Mars set out to create a digital platform like never before, that empowered sports fans to interact with an AI-powered José Mourinho resulting in a next generation personalised customer experience. Snickers wanted to leverage AI in a way that felt humorous, genuine and deeply personal, whilst aligning with its well-established “own goals” theme.
To achieve this, we developed a platform that seamlessly blended cutting-edge AI with José’s signature style of dry wit and sharp analogies. Fans could input details of their friends’ blunders and, in return, receive a 100% unique, José-styled video, as if he’d recorded it just for them.

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Snickers Own Goal - Mars set out to create a digital platform like never before, that empowered sports fans to interact with an AI-powered José Mourinho resulting in a next generation personalised customer experience. Snickers wanted to leverage AI in a way that felt humorous, genuine and deeply personal, whilst aligning with its well-established “own goals” theme. To achieve this, we developed a platform that seamlessly blended cutting-edge AI with José’s signature style of dry wit and sharp analogies. Fans could input details of their friends’ blunders and, in return, receive a 100% unique, José-styled video, as if he’d recorded it just for them.
HELO

Snickers Own Goal - Mars set out to create a digital platform like never before, that empowered sports fans to interact with an AI-powered José Mourinho resulting in a next generation personalised customer experience. Snickers wanted to leverage AI in a way that felt humorous, genuine and deeply personal, whilst aligning with its well-established “own goals” theme.
To achieve this, we developed a platform that seamlessly blended cutting-edge AI with José’s signature style of dry wit and sharp analogies. Fans could input details of their friends’ blunders and, in return, receive a 100% unique, José-styled video, as if he’d recorded it just for them. - HELO

Exhibitor

Title:	Snickers Own Goal
Summary:	Mars set out to create a digital platform like never before, that empowered sports fans to interact with an AI-powered José Mourinho resulting in a next generation personalised customer experience. Snickers wanted to leverage AI in a way that felt humorous, genuine and deeply personal, whilst aligning with its well-established “own goals” theme. To achieve this, we developed a platform that seamlessly blended cutting-edge AI with José’s signature style of dry wit and sharp analogies. Fans could input details of their friends’ blunders and, in return, receive a 100% unique, José-styled video, as if he’d recorded it just for them.
Production Company:	HELO
Client/Advertiser:	Mars
Director:	Kyle Ruddick
Production Producer:	Tyrone Hannick
Agency:	The&Partnership
Agency Producer:	Charlie Thacker
Creative Director:	Jim Stump
Website:	https://helo.world