FUTURE FOCUS
FMCG (2025)
FUTURE FOCUS (FMCG)
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Coke Sans Sugar for "The Best Coke Ever?" Campaign - The "Coke Sans Sugar" typography, created by 1stAveMachine for Coca-Cola, blends AI and human creativity. Using neural network object detection, over 100,000 images of Coke's bubbles, condensation, and fizz were analysed to craft a unique font. This innovative design captures the essence of Coke Zero Sugar, creating a versatile digital toolkit for generating words in any language.
1stAveMachine
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| Title: | Coke Sans Sugar for "The Best Coke Ever?" Campaign |
|---|---|
| Summary: | The "Coke Sans Sugar" typography, created by 1stAveMachine for Coca-Cola, blends AI and human creativity. Using neural network object detection, over 100,000 images of Coke's bubbles, condensation, and fizz were analysed to craft a unique font. This innovative design captures the essence of Coke Zero Sugar, creating a versatile digital toolkit for generating words in any language. |
| Production Company: | 1stAveMachine |
| Client/Advertiser: | Coca Cola |
| Director: | Espadaysantacruz Studio |
| Production Producer: | Executive Producer: Andrew Geller |
| DOP: | Eike Rieche |
| Agency: | AKQA |
| Agency Producer: | Aymara Beltramo |
| Creative Director: | Zachary John Edmund Pritchard |
| Art Director: | Maria Camila Silva Torres |
| Edit House: | Studio PPS |
| Editor: | André Gelhaar |
| Website: | https://www.1stavemachine.com |
