RE/SIGN

ESG (CHARITY / GOVERNANCE)

RE/SIGN - The Sweetshop - Re/Sign celebrated British Sign Language by empowering the Deaf community to tell their own story. Directed, choreographed, and performed by Deaf talent, with 94% of the crew from underrepresented backgrounds, the campaign flipped the script on inauthentic content. Built with care, craft, and community, The Sweetshop ensured authenticity from inception to release.

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RE/SIGN - The Sweetshop - Re/Sign celebrated British Sign Language by empowering the Deaf community to tell their own story. Directed, choreographed, and performed by Deaf talent, with 94% of the crew from underrepresented backgrounds, the campaign flipped the script on inauthentic content. Built with care, craft, and community, The Sweetshop ensured authenticity from inception to release.

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RE/SIGN - The Sweetshop - Re/Sign celebrated British Sign Language by empowering the Deaf community to tell their own story. Directed, choreographed, and performed by Deaf talent, with 94% of the crew from underrepresented backgrounds, the campaign flipped the script on inauthentic content. Built with care, craft, and community, The Sweetshop ensured authenticity from inception to release.

MP4 2m:00s

RE/SIGN - The Sweetshop - Re/Sign celebrated British Sign Language by empowering the Deaf community to tell their own story. Directed, choreographed, and performed by Deaf talent, with 94% of the crew from underrepresented backgrounds, the campaign flipped the script on inauthentic content. Built with care, craft, and community, The Sweetshop ensured authenticity from inception to release.

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RE/SIGN - The Sweetshop - Re/Sign celebrated British Sign Language by empowering the Deaf community to tell their own story. Directed, choreographed, and performed by Deaf talent, with 94% of the crew from underrepresented backgrounds, the campaign flipped the script on inauthentic content. Built with care, craft, and community, The Sweetshop ensured authenticity from inception to release.

MP4 15s

RE/SIGN - Re/Sign celebrated British Sign Language by empowering the Deaf community to tell their own story. Directed, choreographed, and performed by Deaf talent, with 94% of the crew from underrepresented backgrounds, the campaign flipped the script on inauthentic content. Built with care, craft, and community, The Sweetshop ensured authenticity from inception to release.
The Sweetshop

RE/SIGN - Re/Sign celebrated British Sign Language by empowering the Deaf community to tell their own story. Directed, choreographed, and performed by Deaf talent, with 94% of the crew from underrepresented backgrounds, the campaign flipped the script on inauthentic content. Built with care, craft, and community, The Sweetshop ensured authenticity from inception to release. - The Sweetshop

Exhibitor

Title:	RE/SIGN
Summary:	Re/Sign celebrated British Sign Language by empowering the Deaf community to tell their own story. Directed, choreographed, and performed by Deaf talent, with 94% of the crew from underrepresented backgrounds, the campaign flipped the script on inauthentic content. Built with care, craft, and community, The Sweetshop ensured authenticity from inception to release.
Production Company:	The Sweetshop
Client/Advertiser:	Signature
Director:	Sam Arnold
Production Producer:	Theo Youngstein
DOP:	Rik Burnell
Agency:	Recipe
Agency Producer:	Lisa Dawson
Creative Director:	Vanessa Robinson
Art Director:	Youmna Hazza
Music Company:	Wake The Town
Website:	https://thesweetshop.tv