AGILE PARTNERSHIPS
(PETCARE)
The Business - MadCow / Milk Machine partnered with Scrumbles, a fast-growing gut-friendly pet food brand, to create a humorous TV campaign that resonated with its target audience. Centred around the quirky concept of pets ‘taking care of their business,’ the campaign boosted brand awareness, highlighted the brand’s core benefits, and ranked in the top 5% of ITV ads for long-term brand growth.
Mad Cow Films
Shortlist
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Title:
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The Business |
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Summary:
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MadCow / Milk Machine partnered with Scrumbles, a fast-growing gut-friendly pet food brand, to create a humorous TV campaign that resonated with its target audience. Centred around the quirky concept of pets ‘taking care of their business,’ the campaign boosted brand awareness, highlighted the brand’s core benefits, and ranked in the top 5% of ITV ads for long-term brand growth. |
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Production Company:
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Mad Cow Films |
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Client/Advertiser:
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Scrumbles |
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Director:
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Adam Johnson |
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Production Producer:
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Harry Moore |
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DOP:
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Dan Holland |
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Creative Director:
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Francesco Loybell |
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Editor:
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Lee Mitchell |
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Sound Company:
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Monument |
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Sound Engineer:
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Jack Maltby |
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VFX:
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Lee mithcell |
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Website:
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https://madcowfilms.co.uk |